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Challenge

The group took on the challenge of the advertising agency's account. From the Briefing, we started to develop the Creative Work Plan (Copy strategy)

Contextualization

Problem, Values, Brand Personality, Positioning, Advertising Goals and Target

Orientations

Strategic guidelines, Promisse and Campaign tone

CreativeMinds

Ana Tábuas

Iara Fernandes

João Barbosa

Site developed for the discipline "Advertising Creativity" of the 2nd year of the degree in marketing at the Escola Superior de Ciências Empresariais of the Polytechnic Institute of Setúbal - Not an official EUDRES website

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