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Marketing Decisions
Informative campaign about what an I Living Lab is
This campaign is directed to the students who want an oportunity to acquire knowledge in the company of people from diferent cultures. We want to give these people oportunities to those who want to participate in activities that take less time to finish.
We expect to make a difference in our target academic and professional life, make them understand how "I Living Labs" can offer new connections to important people and companies.
Marketing goals
Raise the number of participants of I Living Labs;
Establish connections between students and our partnerships;
Target description
Advertising goals
Students of the EUDRES alliance who tend to participate in their school's extracurricular activities and who are creative and enjoy challenges.
People that are sociable and like being in groups.
Attract new groups of people;
Make people curious;
Give detailed information about the I Living Labs.
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