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Orientations
Strategic guidelines
The creative strategy that will be followed in the campaign to be developed will be the Resonance Approach. We chose this option because it will be the most suitable due to our promise, wich will be a "benefit" one. This way it's easier for the consumer to relate to the add by showing them the strengths and benefits of the I Living Labs.
Promise
Our promise is to show to people our age how enriching and beneficial the experience of participating on an I Living Lab can be in the future. The type of Promise will be a "Benefit Promise" to better fit the purpose of the campaign, wich will focus on providing detailed information about I Living Labs in a fun and young way.
Campaign Tone
Young
Fun
Informative
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